Source: Search Engine Journal Today, 3.96 billion people worldwide use social media platforms like Facebook, Instagram, YouTube, etc. More than 50000 posts are posted on Facebook, and more than 740000 messages are sent on WhatsApp per second. With such mind-boggling numbers, social media is slowly evolving into a new world in itself, which many people term as the "Digital World." Since an average user spends more than two hours on social media, it's a no-brainer that social media influences what we like and what we buy. Social media's presence is so colossal that fields like marketing and psychology have had to introduce entirely new branches dedicated to understanding people's behavior on social media. So, let's explore the different ways in which social media impacts our behavior and buying patterns. Transformation of Marketing When was the last time you saw a newspaper ad? Probably a few days ago. Now, when was the last time you saw an online ad on you...
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